Education and Services Hub

Course Title:

Course ID:

050224 0701 960ESH

Course Dates :

05/Feb/2024

 To

09/Feb/2024

Course Duration :

5

Course Location:

London

United Kingdom

Course Fees GBP £ :

Primary Price

£4,555.99

VAT may vary depending on the country where the course or workshop is held

Course Fees USD $:

Advisory Price

$5,829.09

VAT may vary depending on the country where the course or workshop is held

Course Category:

NGO Programmes

Finance (NT)

Course Certified By:

* Professional Training and CPD Programs
* Executive Diploma Certificate
* Executive Masters Certificate

* ESHub CPD
* LondonUni
* Others

United Kingdom

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Course Information

Introduction

Welcome to the Marketing, social media, Google, and Email Marketing Course designed for NGOs.
In this comprehensive five-day program, participants will delve into the intricacies of modern marketing strategies tailored specifically for non-governmental organizations (NGOs).
Through interactive sessions, case studies, and practical exercises, attendees will gain valuable insights and skills to enhance their organization's outreach, engagement, and impact.
This agenda provides a structured approach to mastering essential marketing concepts and tools tailored to the specific context of NGOs.
Through a combination of theoretical knowledge and practical application, participants will be equipped to elevate their organization's marketing efforts and drive positive change in their communities.

Objectives

1. Equip participants with a solid understanding of marketing fundamentals and their relevance to NGOs.
2. Explore effective strategies for leveraging social media platforms to amplify NGO messaging and foster community engagement.
3. Provide insights into utilizing Google tools and analytics to optimize online presence and enhance visibility.
4. Delve into email marketing best practices tailored to the unique needs and challenges of NGOs.
5. Empower participants to develop comprehensive marketing plans aligned with their organization's mission and goals.

Who Should Attend?

This course is ideal for professionals working in NGOs who are responsible for communication, outreach, fundraising, and advocacy efforts.
Marketing managers, communication coordinators, social media strategists, fundraising officers, and program managers will benefit greatly from this training.

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
• Post-assessment

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

The course agenda will be as follows:
• Technical Session 08.30-10.00 am
• Coffee Break 10.00-10.15 am
• Technical Session 10.15-12.15 noon
• Coffee Break 12.15-12.45 pm
• Technical Session 12.45-02.30 pm
• Course Ends 02.30 pm

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.

Week 1

Day 1:
Marketing Fundamentals for NGOs
• Understanding the role and importance of marketing in NGOs
• Identifying target audiences and defining unique selling propositions
• Crafting compelling messaging and storytelling for impact
• Exploring ethical considerations and best practices in NGO marketing

Day 2:
Leveraging Social Media for NGO Outreach
• Overview of popular social media platforms and their demographics
• Developing a social media strategy aligned with organizational goals.
• Creating engaging content: visuals, videos, and storytelling
• Utilizing social media analytics to measure and optimize performance.

Day 3:
Maximizing Google Tools for NGO Visibility
• Introduction to Google Analytics: tracking website traffic and user behaviour
• Search Engine Optimization (SEO) fundamentals for NGOs.
• Google Ad Grants: accessing free advertising for NGOs.
• Google Workspace: optimizing collaboration and productivity within NGOs.

Day 4:
Effective Email Marketing Strategies for NGOs
• Building and segmenting email lists ethically and effectively
• Crafting compelling email content and subject lines
• Automating email campaigns for efficiency and personalization
• Analysing email marketing metrics and optimizing performance

Day 5:
Developing Comprehensive Marketing Plans for NGOs
• Integrating marketing strategies across channels for maximum impact
• Setting SMART goals and key performance indicators (KPIs)
• Budgeting and resource allocation for marketing initiatives
• Creating a marketing plan tailored to the unique needs and goals of your NGO.

Please Note : Your £250.00 Deposit will be deducted from the total invoice Amount.
To commence the registration process for your training course, please follow the link provided and proceed with; Upon successful payment, we will promptly contact you to finalize your enrollment and issue a confirmation of your guaranteed placement.